Bring the warm back home

"Oden is a beloved traditional street food in Japan, especially during the winter season. It's easy to find at convenience stores and street vendors and is cooked in a square pot with hot broth using regional or household ingredients. This comforting dish is a symbol of warmth and relaxation for locals and visitors alike. "

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The designer assisted a Japanese client in a rebranding project for their new home appliances brand identity. The designer undertook research on various cultural references in Japan to create a solution that combines the elegance of traditional Japanese culture with minimalistic design.  The solution was achieved through a beautiful blend of Shironeri, a classic Japanese white hue, and wooden stand feet, resulting in a visually impressive and harmonious design that perfectly embodies the beauty of simplicity and cultural fusion in design.